Alberta Verified Beef

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From the desk of Alberta Verified Beef

Verified Beef Production Plus Program officially launched

June 16, 2016

After months of hearing about the benefits of the Verified Beef Production Plus (VBP+) program, producers can now see for themselves how validating th…

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How VBP Plus can help retailers continue to source beef in Canada.

April 28, 2016

The social media scene was ablaze yesterday with backlash from the recent announcement from the restaurant giant Earls. They are moving to sourcin…

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The NEW Verified Beef Production Plus program

Check out the details about  Verified Beef Production Plus in Canada at the new national website:

Contact Us:

Alberta Provincial Coordinator
Melissa Downing
Phone: 1-866-242-7404
Fax: 1-866-641-6580

Alberta Verified Beef in Alberta Beef Magazine!

Thanks Sheri Monk for this article that explains so well why we do what we do.

An ounce of prevention is worth a pound of cure, by Sheri Monk.
Alberta Beef Magazine, July 2015 - Vol 25, No. 7

Thank you go Alberta Beef magazine for allowing us to post this article.

Funding for delivery of VBP in Alberta provided in part by: